The Role

The Deputy Director of Public Relations for Financial Products and Services will be responsible for helping enhance the company's image as a creator of innovative financial products and solutions through strategic, effective external communications. Working closely with the PR Director, the successful candidate will help develop and manage the strategic external communications plans related to media relations, communications, and crisis preparation. This position will also have a close working relationship with marketing and ensure connectivity from a marketing communications perspective.

Specific responsibilities include:

• Develop and execute proactive strategies, programs, and tactics that help increase sales and revenue
• Support the PR Director in developing and executing proactive media relations strategies including building and maintaining relationships with print, electronic and broadcast media in business, technology and general news arenas
• Proactively and positively position the company in the marketplace and show differentiation from competitors
• Develop and execute strategies to increase company's visibility and enhance its internal and external reputation; and support effective employee recruiting efforts.
• Develop, implement and maintain appropriate metrics to evaluate impacts and effectiveness of external communications

Qualifications:

• 7 to 10 years of demonstrated experience in developing and implementing proactive and reactive media relations for business/financial, trade, and technology media. Relevant candidates will also have strong executive communications/media training experience
• Skilled at building his/her own internal credibility and becoming a sought-after resource for communications advice and counsel
• Highly intuitive, good listener who is comfortably being a change agent in a fast-paced, ever-changing environment
• Seeing opportunities and offering solutions. Has a fearless approach to taking on something new, gaining internal alignment and support for it and then driving it over the finish line