Strategic Marketing Planner

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Washington, DC

Posted Aug 12, 2011 - Requisition No. 30947

The Company

Few organizations can keep up with the fast-paced, 24/7 nature of today's media coverage; even fewer can claim to have helped shape it. Bloomberg is the leading global provider of financial data, news and analytics. Bloomberg provides real-time and archived financial and market data, pricing, trading, news and communications tools to corporations, news organizations, financial and legal professionals and individuals around the world.

Bloomberg is creating an exciting new information product that will report on, analyze, and quantify the impact of government actions on business and industry. This new product will be marketed to government agencies including Congress, Beltway influencers (lobbyists, associations, etc.), and business leaders (C-suite executives, government sales, government affairs, etc.) in the industries that are most impacted by government actions. Bloomberg will bring the same unparalleled level of fact based, objective reporting and analysis to
Washington, DC as it has provided to the financial community for the past 27 years.

The Role

The successful candidate will work as an Event Planner for Bloomberg Government in Washington, DC. This role will be responsible to ensure successful planning, execution, and measurement of proprietary Bloomberg events using the right mix of internal fixed and external agency resources. The Bloomberg Government Events Planner's key responsibilities will include:

  • Manage events to build brand reputation and generate leads for sales force
  • Collaborate with sales leaders to drive event attendance, share leads and track impact
  • Work with editorial and analyst team leads to generate appropriate content for events
  • Managing the end to end process of the events including onsite delivery in various venues
  • Helping develop content and messaging for events and supporting materials
  • Managing creative process; invites, signage and 3D architecture
  • Responsible for developing scheduling, ensuring timelines are followed and project is kept on track
  • Preparing event budgets, negotiation with suppliers and ensuring reconciliations take place in a timely manner
  • Ensure compliance to budget, expenses, and reconciliations on a per event basis
  • Managing onsite suppliers
  • Integrating event activity with other sales and marketing activities to drive consistent brand messaging and integrity across campaign structure
  • Creating the right mix of event portfolio to ensure customer acquisition and education, training for customer retention, audience generation and prospective client events
  • Successfully implementing event program standards and measurements across events of any size, volume, type or location to drive business results
  • Enhancing the functionality of event management and tracking systems
  • Recommending ideas for reducing costs; improving or streamlining processes or programs within the department; and, wherever appropriate, acting as an active contributor in the implementation of these improvements

Requirements:

  • Proven experience delivering corporate events across the Washington, DC metro area
  • Combined experience of working in Corporate and Agency background a preference
  • Ability to multi-task & work flexibly (travel and extended hours) under tight deadlines.
  • Ability to work in fast-paced, detail-oriented environment and manage a high volume of events simultaneously
  • Strong written and verbal communication skills
  • Comfortable and effective working in a team environment without full reporting line authority
  • Ability to make sound independent decisions consistent with business needs
  • Poise, patience, and ability to handle crisis situations effectively
  • Proactive approach to identifying and addressing issues/conflicts in a constructive manner by creating options for resolution
  • Advanced PC skills (Excel/Word/PowerPoint)
  • Bachelors degree required
  • 3 years project management experience preferred.

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