Paid Social Media Specialist (Contractor)
New York, NY
Posted May 9, 2019 - Requisition No. 75046
The energy of a newsroom. The pace of a trading floor. The buzz of a recent tech breakthrough. We work hard, and we work fast - while keeping up the quality and accuracy we're known for. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen!
The Integrated Media Distribution Specialist will focus on management and execution for paid media campaigns across multiple platforms and client types. The role requires strategic and analytical thinking, aiming to optimize performance and provide insight to ensure consistent and smooth delivery of all campaigns.
We’ll trust you to:
- Plan and implement interactive media campaigns across paid media channels for various clients, industries, and campaign objectives
- Craft comprehensive reporting and insights before, during and after a campaign to meet and to clear objectives and optimizations across platforms, accounting for commercial opportunities and brand objectives
- Aggregate and interpret data during all stages of the campaign for presentation
- Monitor social media channels, social listening tools, and more to map user journeys and interactions
- Be a strategic partner who is able to find opportunities and new distribution tactics, as well as bring insights from around the industry
You'll need to have:
- 2+ years of advanced campaign management and analysis skills across platforms including Facebook, Google AdWords, YouTube, Twitter, Snapchat, and more, as well as how they relate to owned and earned tactics and other digital marketing methods
- Ability to analyze data to understand budgeting, audience planning, segmentation, and behaviors
- An ability to adapt and learn new platforms
- Experience with direct client relationship responsibilities (regular reporting, collaborative strategic planning, and performance management)
- Analytical expertise to recommend strategies and tactics, to measure effectiveness, and to interpret data
- Strong project management and analytical skills with an ability to build plans and to lead them through seamless execution
- Experience preparing, analyzing and presenting campaign insights to key partners
- Understanding of the paid media, branded content, and audience acquisition landscape
If this sounds like you:
Apply! We'll get in touch to let you know what the next steps are.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.