Regional Marketing Manager, Hong Kong | Hong Kong | Bloomberg Careers

Regional Marketing Manager, Hong Kong

Careers at Bloomberg

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Hong Kong

Posted Jan 5, 2023 - Requisition No. 112486

Our Team

The Bloomberg Central Marketing team is an industry leading and award winning in-house Marketing department at one of the most influential financial services and technology brands in the world. Our mission is to leverage our wealth of data to understand the markets and our target audiences and then deliver impactful creative and results focused programs that support the growth of our brand and align to the strategic priorities of the businesses.

With teams spread across every major Bloomberg office around the world, we have the breadth of resources and market knowledge to take on any objective as well as the Marketing expertise to intelligently address any challenge with a multi-channel, results oriented approach.

The Opportunity

The Asia Pacific Financial Products Marketing team is looking for a highly motivated and experienced marketing manager for the Hong Kong region. Based in our Hong Kong office, this Marketing Manager will cover Hong Kong and Taiwan and will define, develop and execute marketing plans that support our business objectives and help lead all branding and marketing support initiatives in the region. That includes but is not limited to building awareness of our brand and the solutions we offer for the Financial Services industry, generating and nurturing leads for priority acquisition and expansion sales targets, and deepening existing client relationships to drive stronger brand loyalty and retention.
 
As a member of the Asia Pacific Financial Solutions Marketing team, this individual will work with business partners and internal marketing stakeholders, including our in-house creative agency, events teams and marketing operations team to build strategic and effective programs and manage execution to the highest standards. They will also partner closely with our Financial Solutions Sales team in the region to ensure that our external marketing efforts are aligned and in tune with the priorities for the company.

We’ll trust you to:

  • Collaborate to identify the business priorities throughout Hong Kong and Taiwan (with local Sales and/or Product teams) and create results driven, multi-channel Marketing plans that support those priorities
  • Manage the full Marketing cycle from strategic planning to execution leveraging all of our internal & external agencies and functional partners
  • Be responsible for a number of marketing programs to support regional business objectives that build awareness, generate leads and nurture existing client relationships
  • Be detail-oriented, self-organized, and proactive in coordinating and leading marketing activities from every angle to achieve maximum results for the region
  • Become an advocate for the Bloomberg brand and ensure that all marketing activities are aligned and support the overall brand
  • Ensure integration between all planned marketing activity, whether by an audience or product as well as alignment with the broader marketing team globally covering the same audiences in different regions
  • Think strategically and execute tactically
  • Adapt, learn quickly and be resourceful
  • Be innovative and creative to bring new ideas to the team
  • Actively lead and participate in global conference calls with both New York and London. Have flexibility to attend sporadic evening and morning calls.

You'll need to have:

  • 5+ years of experience in an integrated marketing role
  • Successful track record in B2B digital marketing
  • The ability to successfully partner with sales, product managers and internal marketing teams
  • Strong project management and problem solving skills with an ability to create marketing plans and manage through seamless execution
  • Experience in executing and tracking integrated marketing programs that involve live/virtual events, website, content and social media marketing within the APAC environment
  • Experience in working in a global marketing group and leading and coordinating the local function teams
  • Entrepreneurial mind-set and an ability to adapt and learn a new market
  • Fluency in English and Mandarin
  • Flexibility to travel sporadically

We'd love to see:

  • An understanding or experience working in the financial services markets in Asia
  • Fluency in additional Asian languages

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.

Bloomberg is a disability inclusive employer. Please let us know if you require any reasonable adjustments to be made for the recruitment process. If you would prefer to discuss this confidentially, please email apac_recruit@bloomberg.net.

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