Social Media Strategist | Hong Kong | Bloomberg Careers

Social Media Strategist

Careers at Bloomberg

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Hong Kong

Posted Jun 25, 2021 - Requisition No. 91740

Our team

The Bloomberg Marketing Studio is our in-house content, creative and digital marketing group. Our team is responsible for storytelling on behalf of brands; whether we’re helping our clients learn about our product offerings, depicting the incredible ways we give back globally through Bloomberg Philanthropies, or creating a visual narrative that gives a prospective candidate a sense of what it’s like to work here.

The opportunity

We’re looking for a results-oriented social media strategist with a passion for using social media to drive business outcomes. You understand how to build integrated, comprehensive marketing strategies aimed at both attracting prospective clients and engaging our existing audience. We’ll trust you to use data insights to evolve our social strategy and increase the impact of our messaging for our business.

We’ll also trust you to:

  • Develop and execute purposeful, measurable social media campaigns, coordinating with international colleagues
  • Embed business-line marketing programs, public relations, event marketing into our social strategy
  • Monitor audience sentiment and user interactions across social channels
  • Create strategies to engage with and respond to Bloomberg’s social media community
  • Use data insights and KPIs to understand and improve engagement, and to present results to clients
  • Champion the power of social media marketing internally, evangelizing efforts and success stories
  • Author posts on all content and social channels such as LinkedIn, Twitter, Facebook and Instagram
  • Ensure that our social content is calendarized and represents a cohesive brand aesthetic and voice
  • Design and implement paid social campaigns, managing budgets and optimizing spend
  • Set up A/B testing to identify best practices for content types and distribution channels
  • Foster a culture of innovation and creativity, and approach challenges with a can-do attitude
  • Stay on top of emerging social channels and trends and identify opportunities for our team to leverage
  • Have deep knowledge of regionally-relevant channels and experience in how to maximize the impact of social media marketing efforts to Asia-Pacific audiences
  • Train internal constituents (marketing,  product develop, sales and other) on content marketing and social media best practices

You'll need to have:

  • 5 to 7 years of experience using social media to engage and understand audiences in a marketing context
  • Deep knowledge and expertise of social media – owned, earned and paid
  • Experience with social media management tools (Khoros, Sprinklr, Hootsuite, Sprout Social)
  • Experience with tools such as Netbase, Radian6 and Sysomos for social listening and monitoring sentiment
  • Intimate familiarity with digital marketing concepts, specifically social, web, and email    
  • Articulate and compelling communication whether you are in person or online
  • Strong work ethic, an insatiable appetite to learn, and the willingness to remain “on” after hours for global meetings, coverage for a teammate, and emergency support as necessary
  • Passion for what you do and for working on a global multinational team

We’d love to see:

  • Experience in the financial services industry
  • Experience in performance marketing beyond social media marketing such as search engine optimization/marketing (SEO/SEM), remarketing, and programmatic marketing
  • Experience in B2B marketing

Does this sound like you?

Apply if you think we're a good match. We'll get in touch to let you know what the next steps are. In the meantime, watch this proud reminder of our purpose: 

Bloomberg is committed to diversity. It drives our innovation. At Bloomberg, you'll have the opportunity to go above and beyond and to take risks. You'll be a part of an organization that is entering new markets, launching new ventures, and pushing boundaries. Our ever-expanding array of technology, data, news, and media services champions innovation and empowers clients -- and offers nearly limitless opportunities for career growth.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We bring out the best in each other.

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