Bloomberg Media - Director of Ad Product Innovation
New York, NY
Posted Dec 8, 2021 - Requisition No. 92685
Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.
The Director of Ad Product Innovation is responsible for steering the vision for Bloomberg’s growing suite of ad products. You will lead the team providing leadership and oversight of our ideation and development pipeline along with setting the long term technology and partnership strategy. You’ll be able to seamlessly collaborate across Engineering, Sales, and Marketing to deliver best in class online experiences. Success will be defined by increased adoption and revenue from the ad product suite.
WE WILL TRUST YOU TO:
- Set a vision for our ad product strategy, drawing heavily on a strong command of our metrics and goals as well as industry trends
- Translate business requirements into creative, effective solutions for the future of the advertising business
- Identify new digital monetization opportunities from industry trends and challenges, and perform market/competitive analysis to inform product decisions and roadmap
- Partner with our pricing, planning and sales groups to strategize and develop products that improve utilization across all Bloomberg advertising revenue streams
- Coordinate with Global Head of Ad Operations to set development priorities deploying across Product Managers and Engineers
- Partner with sales to articulate to clients the value of Bloomberg’s ad product suite and how they can drive success for their business
- Proactively ensure that the sales and operations teams are educated on new and innovative strategies and continually inspire teams to raise the bar strategically, creatively and operationally
- Be seen as a thought leader in the ad community for ad product strategy
YOU'LL NEED TO HAVE:
- Minimum 8+ years of experience in product development and/or digital ad strategy
- Creative problem solving skills and a willingness to challenge the norm to improve product offerings and drive incremental revenue
- Excellent influencing skills and a proven collaborator; ability to work successfully with both direct and indirect teams across the organization
- A strong command of the ad technology landscape and its role in the broader advertising and marketing ecosystem
- Strong presentation skills and an ability to maintain strong professional relationships internally and externally
- Digital experience required; TV, Print or Radio experience a plus
- A strong bias toward action and can break down complex problems into steps that drive product development
- Empathy for our users, a high level of integrity
- Experience and demonstrated ability in understanding and discussing technical concepts and tradeoffs
Does this sound like you?
Apply via our careers website! If we believe you're a good match, we'll get in touch with you to let you know the next steps.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.