Content Marketing and Community Manager
New York, NY
Posted Aug 31, 2016 - Requisition No. 53861
You are a content marketer with a proven track record of bringing strategic insights to digital strategy. You demonstrate a passion for our brand and will be responsible for defining our go-to market strategy. In this role you will manage community development for existing and emerging channels for Bloomberg. It is a must that you are comfortable working in a fast-paced environment. We also expect for you to perform as an individual contributor while adding strategic insights to the overall digital marketing strategy.
We will trust you to:
- Define and manage the editorial calendar of postings to owned sites, social media platforms, and syndication outlets
- Define micro-content strategy
- Author and design posts on all content and social channels
- Integrate business-line marketing programs, public relations, event marketing and other channels
- Aggregate data from primary platform metrics and interpret data into macro dashboards
- Analyze and provide insights of campaign results
- Monitor social media channels, reviews, blog and content posts for sentiment and user interactions
- Utilize manual and aggregate methods for monitoring and responding to user interactions
- Be the online brand evangelist and ensure engagement of the brand users 24/7
- Train internal constituents (marketing, product develop, sales and other) on content marketing and social media best practices
You must have:
- 3-5 years of social media community management
- The ability to work with a cross-functional team to guide development of editorial calendar
- Advanced creative writing experience with an ability to understand the company's brand tone and translate that into effective social posts that drive engagement
- Strong project management and problem solving skills with an ability to create project plans and manage through seamless execution
- Analytical expertise in assessing social media trends and campaign analysis
- Working knowledge of integrated marketing disciplines such as Paid Search, Media, Direct Marketing, eCRM and their platforms
- Experience working with social media aggregator tools such as Hootsuite, Percolate or Sprinkler
- Experienced in monitoring consumer sentiment through tools like Radian6 and Sysomos
- Ability to adapt, learn quickly and be resourceful
- A bachelor's degree is required
- Digital agency experience preferred
- B2B experience preferred
- Knowledge of institutional financial services preferred