Content Marketing and Community Manager

Careers at Bloomberg

New York

Posted Aug 31, 2016 - Requisition No. 53861

You are a content marketer with a proven track record of bringing strategic insights to digital strategy. You demonstrate a passion for our brand and will be responsible for defining our go-to market strategy. In this role you will manage community development for existing and emerging channels for Bloomberg. It is a must that you are comfortable working in a fast-paced environment. We also expect for you to perform as an individual contributor while adding strategic insights to the overall digital marketing strategy.

We will trust you to:

  • Define and manage the editorial calendar of postings to owned sites, social media platforms, and syndication outlets
  • Define micro-content strategy
  • Author and design posts on all content and social channels
  • Integrate business-line marketing programs, public relations, event marketing and other channels
  • Aggregate data from primary platform metrics and interpret data into macro dashboards
  • Analyze and provide insights of campaign results
  • Monitor social media channels, reviews, blog and content posts for sentiment and user interactions
  • Utilize manual and aggregate methods for monitoring and responding to user interactions
  • Be the online brand evangelist and ensure engagement of the brand users 24/7
  • Train internal constituents (marketing, product develop, sales and other) on content marketing and social media best practices

You must have:

  • 3-5 years of social media community management
  • The ability to work with a cross-functional team to guide development of editorial calendar
  • Advanced creative writing experience with an ability to understand the company's brand tone and translate that into effective social posts that drive engagement
  • Strong project management and problem solving skills with an ability to create project plans and manage through seamless execution
  • Analytical expertise in assessing social media trends and campaign analysis
  • Working knowledge of integrated marketing disciplines such as Paid Search, Media, Direct Marketing, eCRM and their platforms
  • Experience working with social media aggregator tools such as Hootsuite, Percolate or Sprinkler
  • Experienced in monitoring consumer sentiment through tools like Radian6 and Sysomos
  • Ability to adapt, learn quickly and be resourceful
  • A bachelor's degree is required
  • Digital agency experience preferred
  • B2B experience preferred
  • Knowledge of institutional financial services preferred
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