Digital Analytics Manager

Careers at Bloomberg

New York

Posted Jun 20, 2016 - Requisition No. 50124

Our Team:

The Digital Analytics team is trusted with the reporting, analysis, and forecasting of key traffic and audience trends for Bloomberg consumer digital properties including;, consumer mobile applications, and over-the-top video products. We partner and work cross-functionally with Product, Engineering, Senior Management, Editorial, Audience Development, and Ad Operations teams to communicate insights and data. Our colleagues look to us to explore innovative ways of growing our audience and increasing engagement.

As a Senior Analytics Manager, you'll play a critical role in analyzing traffic patterns, consumption trends, and audience behavior through standard dashboards as well as ad hoc analyses. You'll have the opportunity to combine your deep digital analytics expertise with business acumen to distill complex data sets to actionable insights. Cross-functional teams across Bloomberg Digital will count on you as a trusted partner ensuring that data and analyses are accurate, insightful, and impactful.

We'll trust you to:

  • Distill and translate large data sets into actionable insights and recommendations for the business that are clear, concrete and rational, across websites, video and apps
  • Share insights and key takeaways from core dashboards with cross-functional teams to help inform areas of focus and opportunity
  • Lead the investigation and communication of changes in traffic and consumption patterns, combining data analysis and meetings with various stakeholders, own follow ups and track progress
  • Drive all facets of digital measurement strategy -- from tagging requirements, documentation, implementation, QA, and reporting -- for all media types, including video
  • Partner with Product Managers and Engineers to design and measure A/B and multivariate tests
  • Lead the development of annual/quarterly traffic models to inform audience targets for major products and perform competitive analysis
  • Work with Audience Development and Product teams to identify opportunities and measure the impact of growth initiatives
  • Oversee the development and production of regular and ad hoc audience reports, with an eye toward automation
  • Work with editorial and business partners to understand priorities in order to continually optimize back-end tracking and reporting capabilities
  • Collaborate with multiple partners and prioritize ad hoc requests against moving deadlines and priorities

You need to have:

  • 5+ years working in digital analytics across cross-functional teams
  • Deep understanding of web, mobile, app, video analytics metrics, concepts and data collection process
  • Conceptual and analytical reasoning skills
  • A sense of curiosity, attention to detail and comfort with ambiguity
  • Confidence presenting to leaders and to large groups
  • Strong Excel and Powerpoint skills and experience with visualization tools (e.g. Tableau)

We'd love to see:

  • Newsroom / publisher experience
  • Experience with digital analytics reporting tools and platforms, especially Google Analytics and Big Query
  • Familiarity with social reporting tools (e.g. SimplyMeasured, NewsWhip), A/B testing platforms (e.g. Optimizely), and newssroom analytics platforms (e.g. Chartbeat, Parsely.Dash)
  • Experience with SQL and other programming languages
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