Senior Manager, Brand Awareness & Customer Development

Careers at Bloomberg

New York

Posted Mar 24, 2017 - Requisition No. 57723

Bloomberg Media’s overall strategy is to be the leading, next-generation media company for global business by creating a portfolio of digitally-led, multi-platform brands that broaden Bloomberg’s core audience beyond its traditional finance roots, towards global business.

Bloomberg BusinessWeek is at the centerpiece of that strategy. The brand carries the DNA of Bloomberg News - factual, reliable, credible, authoritative, lightning-fast journalism at a global scale and of BusinessWeek - with the hallmark design and deep, insightful, sharp reporting.

Bloomberg Media has already achieved strong growth in overall revenue across multiple platforms including TV, digital, radio, and event sponsorships. A key focus area for 2017 is on scaling readership and revenue from Bloomberg’s print subscription products - including Bloomberg BusinessWeek, Briefs, and Markets magazines.

Scope and Impact of the Role:

The Consumer Subscription Business, within the Bloomberg Media group, is looking for a strong marketer to develop and execute innovative strategies to increase brand awareness and scale paid readership amongst key, under-penetrated segments. You will manage key digital acquisition efforts to build a warm pool of engaged prospects, which we will nurture and convert into customers over time.

You will achieve audience growth by partnering with the social media team to build out our brand following and engagement on key social platforms; identifying and executing content distribution opportunities; identifying and managing strategic partnership marketing opportunities; managing display media and programmatic retargeting programs; creating strategic opportunities to reach relevant audiences at Bloomberg events, etc. You will also work closely with external agencies and internal stakeholders to build strategic and effective marketing programs to meet our aggressive business goals.

You must be comfortable working in a fast-paced, dynamic environment and be able to balance multiple priorities. He/she must be a creative, innovative thinker who consistently stays on top of the latest digital trends and brings new “out of the box” ideas to the table.

We'll trust you to:

  • Develop and execute a thoughtful strategy to increase brand awareness and relevance for Bloomberg Media’s print subscription products to attract new audiences
  • Continuously identify, assess, and prioritize opportunities to test new channels and partnerships to expand our brand reach and relevance to new, untapped audiences.
  • Partner with our social team to develop a robust social media strategy to engage prospects at the top of the funnel and continue to nurture and convert them into paid subscribers.
  • Prior experience creating and implementing disruptive marketing programs to drive brand differentiation and break through the clutter
  • Continuously analyze campaign effectiveness and allocate investment dollars to the highest ROI opportunities
  • Play a key role in upcoming re-brand efforts to help shape and execute the marketing communications plan
  • Collaborate closely with internal stakeholders including technologies, editorial, design, social, etc. to gain support to implement new initiatives
  • Adapt, learn quickly and be resourceful

You must have:

  • 5+ years of experience in a digital marketing role, preferably within a subscription business
  • An understanding of how media is consumed in today’s world and how we can create added value to drive engagement with our products
  • Prior experience creating and implementing disruptive marketing programs to drive brand differentiation and break through the clutter
  • Strong communication and collaboration skills, with the ability to successfully partner with multiple stakeholders
  • Strong strategic thinking skills
  • An entrepreneurial mind-set and flexible team player

If this sounds like you:

Apply! We'll get in touch to let you know what the next steps are.

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