Advertising Trafficker - Singapore | Singapore | Bloomberg Careers

Advertising Trafficker - Singapore

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Singapore

Posted Mar 15, 2022 - Requisition No. 101460

The energy of a newsroom. The pace of a trading floor. We work hard, and we work fast — while keeping up the creativity and entrepreneurialism we're known for. It's what keeps us inventing and reinventing, all the time.

Bloomberg LP has built a significant media business spanning digital, television, radio, print and live event platforms across the globe. In the midst of a historic time in the media industry, Bloomberg Media is growing its global footprint and reach through new innovations from QuickTake to New Economy.

What's the role:

As a Bloomberg Advertising Trafficker forming part of the Global Advertising Operations team, you will take on a true cross-platform role within our fast moving advertising operations organization contributing to the end-to-end execution of advertising campaigns across digital, programmatic and television platforms. You will have the opportunity to own key aspects of advertising campaigns including activation, optimization, proactive management of under-delivery, yield management, reporting, revenue growth, and strategic planning and input. You'll have the opportunity to use your unique blend of technical aptitude, analytical mindset, organizational skills and creative problem solving to bring media solutions to life and ensure client success.

As a digital and television subject matter expert in support of Bloomberg Media, you will provide insights on product offerings, deal structure and general education. You will have a deep understanding of industry regulations and be comfortable guiding others to maximize revenue opportunities in each geo region. Your knowledge of programmatic products, platform capabilities and limitations in combination with industry trends and data analysis will be used to increase programmatic revenue and support Bloomberg's programmatic strategy and vision. Finally, your engagement across functional teams including sales, planning & campaign management, ad product, pricing & inventory, and finance is crucial to build custom ads and launch new ad experiences and deliver global cross-platform campaigns.

This is an amazing opportunity for an entrepreneurial person with an eye for growth to own operations and use the power of data to drive revenue generating recommendations, tactics and strategies across all lines of business.

We will trust you to:

  • Traffic and maintain digital display and video, television and programmatic ad campaigns on Bloomberg's multi-media owned and operated platforms and off-platform, ensuring deal terms are met including delivery rates, start and end date, reporting requirements, viewability expectations, etc
  • Optimize campaigns and proactively manage under delivery of campaigns
  • Provide best-in-class customer service for internal stakeholders and partners, and external clients, agencies and customer requests
  • Foster understanding and adoption of industry specifications and standards with your deep understanding of industry regulations and you ability to work consultatively with sales, clients and agencies
  • Analyze programmatic data to provide insights and optimizations across all platforms, products, ad types and buyers
  • QA campaign assets and creatives against advertising standards and for specifications compliance to ensure proper functionality
  • Collaborate with sales, ad product, ad technology and planning teams to understand client KPIs and how we can leverage Bloomberg assets to drive success
  • Attend client meetings with the sales team as a key resource for digital and television trafficking, programmatic and technical capabilities
  • Lead workflow and communication with cross-functional partners internally and externally to ensure deadlines are met and campaigns have successful outcomes, including for custom ad experiences
  • Act as the primary liaison for our sales team and buyers when deal requests are submitted via SSPs, DSPs, ATDs, for all programmatic deal types
  • Independently manage pre-sale programmatic guaranteed (PG)/private marketplace (PMP) deal set up, mid-campaign optimizations and post sales opportunity reports, providing feedback to our sales team and buyers
  • Interface with partners and buyers to resolve issues related to PG/PMP deals, with the ability to determine the root cause of the issue and recommend actionable next steps
  • Optimize performance, price points and technical set up to drive yield across campaigns to ensure full delivery and maximize creative engagement

You will need to have:

  • Minimum 3+ years of industry experience in digital trafficking, programmatic operations or television trafficking, preferably on the buy-side
  • Experience in design using HTML 5 and Javascript for custom built ad units
  • Experience in some or all of the following- open exchange Real Time Bidding (RTB) environments, programmatic guaranteed (PG), preferred deals (PD), private auctions (PA), networks and other demand partners
  • Experience in Demand Side Platforms (DSPs) and/or publisher side ad technology platforms (Google AdX, header bidding, mobile app and video Supply Side Platforms)
  • Experience in Google Ad Manager (GAM) as well as with third party ad servers (DV360, Sizmek, Flashtalking, Celtra, etc) and ad-verification vendors (Integral Ad Science, DoubleVerify, MOAT, etc)
  • Experience in and a thorough understanding of advertising performance metrics
  • Strong presentation and communication skills in English
  • Attention to detail and ownership of tasks, ability to work independently and collaboratively as part of a global organization
  • Demonstrated continuous career growth within an organisation
  • Natural ability to problem solve, with superior time management skills to ensure we are effectively managing requests and deadlines both internally and externally

We would love to see:

  • Deep understanding of television advertising, programming and structure
  • Comfortable speaking with diverse audiences, including sales and clients, demonstrating the ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
  • Entrepreneurial mindset and strong negotiation skills to proactively scale revenue opportunities

Does this sound like you?

Apply via our careers website! If we believe you're a good match, we'll get in touch with you to let you know the next steps.

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate and are inclusive of age, disability, colour, gender, gender identity, marital status, national origin, race, religion and belief, parental or caring status, pregnancy or maternity/parental leave, sexual orientation, veteran status.

As Bloomberg is a disability inclusive employer, please let us know if you require any adjustments to be made for the recruitment process by emailing access2@bloomberg.net.

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